EMP Powersports & Marine, started life as European Motorcycle Parts in 2007 (a boutique Ducati motorcycle shop based in Southern California). Brian Pierson the owner and founder has had a life long love affair with anything with a motor; even his first word was "car". As a young child Brians' father would place him in the driver seat of one of the families many hot rods and sports cars, and Brian would demand to go for rides. At 6 years of age Brian's passion for motorcycles was founded, which would later become his life's calling. When family friend, Alan White (drummer for the band "Yes") took Brian for his first motorcycle ride, he was hooked for life.
Brian received his first motorcycle for his 16th birthday from his retired desert racer uncle and father; a 1973 Kawasaki F7 175. This not only sealed the love affair of ridding but also for turning a wrench. After high school Brian went onto Universal Technical Institute, graduating with a degree in Automotive Technologies. After Automotive school he went on to work in a high-end Southern California automotive shop, as a Ferrari and Porsche technician.
In 2006 Brian had a motorcycle accident that changed his life forever. After his 2004 Triumph Speed 4 was totaled, he used what little money he had to buy a project 1996 Ducati 900CR, after falling in love with a family friends 900 Final Edition. This was Brian first custom build and the start of EMP. European Motorcycle Parts became a leader in NOS, used and performance Ducati motorcycle parts, in addition to being a leader in the Outlaw Ducati scene. The shop become world-renowned thus Brian decided to sell it and focus on other passions.
After a short sabbatical Brian and his wife Arabella formed a logistics company specializing in motorcycle, automotive and marine transportation within the United States and Canada. Pierson Transport Services worked with some of industries most elite dealerships, manufactures and private collectors. Transporting, making appearances and displaying vehicles at such events like the Quail and the Jet center. Following the success of PTS, Brian and his wife Arabella decided to slow down a bit, sell the company, move out of La La Land and welcome their first child in Idaho.
As Brian is never one to stray from the bike scene for a very long time, in 2018 EMP 2.0 was born. EMP Powersports has a main focus of vintage and post-vintage motocross bikes. As well, as part support and restorations of all motorcycles. Brian's personal and clients custom bikes have been praised on Duccutters.com, performed and won in championship races, in addition to taking home Course d'Elegance 1st place trophies however, at this point in Brian's life he wanted to step back and focus on spending time with his family. Moreover, Brian helps his wife with her home-based cottage foods and baked goods business during the summer months and holiday season. Brian, Arabella and their son Colton now reside on a ranch just outside of Coeur D'Alene, Idaho.